FREE WEBINAR
January 18th 2012 / 1:45pm-2:45pm ET
Disconnected
How Conversion is Derailing Your Sales
Making phone calls and having meetings is not the end all be all of the sales process. All our hard work means NOTHING if we do not CONVERT:
• Interest to leads
• Leads to opportunities
• Calls to appointments
• Appointments to presentations
• Presentations to CLOSED BUSINESS
Too many salespeople are happy being “professional visitors” and “not for profit consultants.” They think because their customer feels comfortable enough to string them along for weeks eventually the customer will say “I am ready to buy now!” just because they are liked. What a load of HOOEY!
It is time to capitalize on the time we have spent building communication and eliminating our commoditization with the customer. If we have executed correctly, we have put ourselves in the position of trusted advisor and now it is time to take them across the finish line of closed business. This webinar will show you how!
Some of the takeaways of this powerful webinar:
1. Are you qualifying your customer at EVERY stage of the sales process, we’ll show you how.
2. What are the key decision indicators (KDI) that exist in every selling situation and how do you spot them?
3. Learn how to leverage your value position with the customer helping them move forward at each crucial juncture.
4. Continued success depends on a customer who is not simply satisfied (that is a gross minimum standard) but a customer who will be a walking, talking evangel for you and your product/service. We will show you how to make this happen with the toughest of customers.
This is the fourth and FINAL in a series of webinars tackling the 3 critical issues of Communication, Commoditization and Conversion in the sales process. And we have a special guest, John Von Achen of SOLDLAB. He will be sharing his valuable knowledge on the subject as well!
Make sure you sign up ASAP; we only have space for 1,000 people.
The first 100 to signup will be included in a raffle for the book Enchantment from marketing guru Guy Kawasaki.
There will be other prizes awarded during the webinar for
Best Question by an Attendee
and
Most Participative Attendee
All attendees will receive a free subscription to SOLD Magazine.
SOLD is a monthly digital publication dedicated to helping sales professionals.
(1) Sharpen selling skills
(2) Improve the selling process
(3) Close more sales
If you have a specific question regarding this topic or any special issues of importance to you or your company please call me at 216 347 6729 or email me at johnk@matriximpact.com. We will be choosing several submissions to address directly during the webinar.
All members of the media please use code 12A
HOST:
John C. Kolencik
Matrix Impact
www.matriximpact.com
www.buildyoursalesmachine.com
johnk@matriximpact.com
216-347-6729
John has trained and consulted with over 4,500 sales, marketing and customer service people at over 200 different companies in the U.S. and Canada averaging 42% sales revenue growth with each organization he works. Covering topics ranging from Effective Communication, Customer Service Excellence, The Best Selling Skills Ever to Total Quality Management. His diverse experience, spanning a variety of markets, has helped him to develop and implement successful solutions to sales and marketing problems of virtually every type.
