TA McCann from Gist.com spoke at the American Association of Inside Sales Professionals (AA-ISP) Seattle Chapter meeting, and among a number of really great insights he shared his 5-3-2 rule for social media content. It’s fairly simple – out of 10 Tweets or LinkedIn updates or similar:
• Five should be content from others, relevant to your audience
• Three should be content from you, relevant to your audience (and not directly selling your products)
• Two should be personal, something non-work related to help humanize yourself and/or your brand
Even if you don’t follow this to a tee, the gist (no pun intended) is simple:
• Focus on your audience more than yourself
• Humanize your voice, even if it’s from a branded social channel vs. an individual
Good advice.
by Matt Heinz
Matt Heinz is a national speaker and author, and his most recent book is Successful Selling. He is President of Heinz Marketing Inc, a Seattle area Marketing Agency focusing on Sales Acceleration. Matt's career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
• Five should be content from others, relevant to your audience
• Three should be content from you, relevant to your audience (and not directly selling your products)
• Two should be personal, something non-work related to help humanize yourself and/or your brand
Even if you don’t follow this to a tee, the gist (no pun intended) is simple:
• Focus on your audience more than yourself
• Humanize your voice, even if it’s from a branded social channel vs. an individual
Good advice.
by Matt Heinz
Matt Heinz is a national speaker and author, and his most recent book is Successful Selling. He is President of Heinz Marketing Inc, a Seattle area Marketing Agency focusing on Sales Acceleration. Matt's career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
Original article: The 5-3-2 rule for social media content
