Why do you need the website?
The information that you share on the website is meant for the customers, both existing and potential for your business. By having a website you provide them with an easy to access form of your business which they can peruse at their leisure pending their decision to provide you with their business. Think of it as building customer relations with potential customers who have not yet tried out your products and services.
What needs to go on the website?
Many business owners make the mistake of thinking that self glorification is the way to go. Not true. The customer is not a fool. He can make out the difference between a genuine testimonial given by an existing client and a glowing peaches and cream testimonial written by your in house copy writer. Don’t try to tell the customer that a large number of people are buying from you; tell them why they should buy from you.
Slow loading sites are more than painful to browse
If you add too much to your homepage in a bid to provide your customer with all the possible details about your company and what you sell, it can actually slow down the website. As a potential client you need a fast loading home page which can then give you links to pages that you may be interested in. There is no need for an excessive number of thumbnail photos on the home page, text links work just as well as long as they are well defined.
Flash and Animation
Yes it is interesting to look at animation. The visual effects can be stimulating and effective, but do you need to have flash components in each section of your website? Won’t it just slow down the access time for the customer and frustrate them? They want to reach the enquiry form and fill it up to contact the company, they do not need to be subjected to unnecessary animation telling them about what all can be done by the company for them.
Chrome, Firefox or Internet Explorer?
Did you know that the browser that the customer uses can affect the way that they see your website? Trouble with HTML coding can make some features that sit well on a website in Firefox appear all over the place in Internet Explorer. Some sections disappear altogether from the visible range on the website on screen. So test this aspect of your website on all kinds of browsers to see that your customers get a problem free view of all pages of your website.
By Sarika Periwal
Sarika Periwal is a prolific writer on topics related to marketing, customer care and business development. She recommends trying this online CRM for free to help keep customer data organized. www.karmacrm.com offers a one stop solution for all your customer and sales data with advanced reporting systems.