LinkedIn can help you accomplish multiple business objectives, from attracting business leads, to recruiting new talent, and discovering potential opportunities for partnering.
[click to read more]
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Using LinkedIn to Attract Business
Dec 08,2012 3 comments |
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Understanding Social Media Sales Funnel
Nov 24,2012 7 comments Social media marketing has had spontaneous impact for many businesses over the years since its inception, but in order to harness the opportunities that come with it, one has to learn how to effectively manipulate the social media sales funnel. [click to read more]
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Is Facebook Worth the Effort Anymore?
Nov 10,2012 3 comments I’m finding it harder and harder to recommend Facebook as an integral part of the marketing mix for my clients. Yes, they’re almost at a billion users. Yes, they have ridiculous amount of traffic. Yes, they have one of most powerful ad targeting systems… but I just have a feeling we’re seeing the crest of Facebook’s domination and you may want to look into diversifying your digital assets. Here’s why [click to read more]
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Why You Suck at Social Media
Jan 26,2012 2 comments This article was literally JUST inspired by a podcast interview I listened to, in which a certain executive coach and consultant goes on to berate Twitter as a waste of time. Well Sylva, let’s dance… |
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Social Media as a Negotiating Tool
Jan 24,2012 2 comments Social media has blown on to the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away. [click to read more]
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Peanut Butter Manifesto: Are you spreadable?
Jan 17,2012 0 comments Success in social media depends on a boatload of factors… one of which is the spreadability of your content. So, make like peanut butter and reach more of your ideal audiences by following the three principles... [click to read more]
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4 Twitter Tips That Could Boost Your Social Media Traffic And Brand
Jan 10,2012 1 comments Everyone knows Twitter has become the hottest thing online regarding social media networks. In this post yesterday, I gave you several mistakes you shouldn’t perform if you’re going to market yourself online using social media. [click to read more]
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Tweeting my #@$!! Off: 7 Tips for Using Twitter to Make Money
Dec 27,2011 1 comments When I was first exposed to Twitter, I was not just negative, I was militant. The idea that a 140-character message was an effective form of communication was ridiculous. The time-suck of all-day blathering about my life, my wife, my meals, my dog, and on and on was offensive to my mid-west work ethic. |
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5 Tips to Manage Your Social Media Efforts
Dec 20,2011 1 comments While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” [click to read more]
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AddThis: Facebook Makes Up 52% of Sharing on the Web
Dec 19,2011 0 comments On Dec 13 AddThis, a sharing platform, and Clearspring, a social data aggregator, presented the sharing trends of 2011. AddThis is used by more than 11 million sites, which gives it aggregate sharing data for more than 1.2 billion users. [click to read more]
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The Conversation Prism
Dec 06,2011 10 comments The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing! [click to read more]
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Timing Is Everything On Social Networking Sites
Nov 01,2011 1 comments One of the challenges of using Facebook and Twitter for marketing is making sure that your message reaches your target audience. There’s no sense spending time on these social networking sites if your message is getting lost, and you can’t get your prospects and customers to engage with you. |
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Customer 2.0 and Channel Fragmentation
Oct 27,2011 6 comments I’ve been noticing something recently. First it was a suspicion and now I managed to cobble together some data that makes me think this is real. I’m calling it “channel fragmentation” (not sure where that came from but it will do as a working title). [click to read more]
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21 Reasons to Blog
Oct 25,2011 17 comments To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web. From a social media perspective this is where I live.This is my foundation where ideas grow into something worth sharing on the other networks – and offline. |
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How to Get More Social on Twitter
Oct 20,2011 1 comments For some B2B marketers, Twitter isn't intuitive. I could come up with a list of reasons why not, but you can probably do that on your own. The thing is that many B2B companies want to establish a social media presence. [click to read more]
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Do you need a social media budget?
Oct 19,2011 1 comments I get this question a lot, so wanted to address it quickly. People are inclined to think that everything worthwhile in this world costs money. [click to read more]
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7 Activities To Do On Twitter Every Day
Oct 13,2011 153 comments
Most people on Twitter are still using it as a broadcast medium. They post content and wonder what else they could be doing to grow their community, get more engaged conversations and result in increased sales. Here are SEVEN things you can do every day to DO SOCIAL RIGHT:
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Should We Connect With Strangers In Social Networking?
Sep 22,2011 2 comments There has been a lot of talk lately on the old “If you don’t know someone that invites you to their network, should you accept the invite” thing.
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One Thing Successful Social Media Marketers Know that the Rest Don’t
Sep 20,2011 2 comments Last week, at a seminar, someone asked me, “If you could give me only one piece of advice about social media marketing, what would it be?”
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7 Mistakes of Social Media Wimps
Sep 15,2011 1 comments To be honest, I wanted a different title for this article. Instead of using the word “wimp,” I wanted to say, “7 Mistakes of Social Media Wussies.”
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