Social Media is the ideal place to pick up new sales leads. People who are searching for a certain product or service, will often ask their friends for advice. In real life, for sure, but definitely also online. Who hasn’t seen tweets in their timeline by people asking for tips when buying a new laptop, smartphone or car? Here’s some guidelines on how you can use Social Media for sales leads, summed up in 4 steps.
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Social Media for Sales Leads in 4 Steps
Jan 26,2013 0 comments |
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Selling With Social
Dec 22,2012 2 comments Social media is media that happens to be social. [click to read more]
To use it well it’s necessary to think like a media company, such as NBC, ESPN, or HBO. All of these companies manage multiple networks or channels that collectively represent their business brand for a socially influenced community. |
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Using LinkedIn to Attract Business
Dec 08,2012 3 comments LinkedIn can help you accomplish multiple business objectives, from attracting business leads, to recruiting new talent, and discovering potential opportunities for partnering. [click to read more]
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The Paradox of Choice and Your Web Presence
Mar 15,2012 2 comments I recently watched a TED talk in which social psychologist Barry Schwartz discusses the ideas in his highly-esteemed book, The Pardox of Choice. According to Mr. Schwartz, while individual freedom is certainly a good thing, the post-industrial society that we live in has been plagued by too much choice. [click to read more]
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Drive B2B Channel Sales With Social Media Content
Mar 01,2012 1 comments Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door. [click to read more]
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What Technology Can’t Do
Feb 07,2012 1 comments Technology is about efficiency. You are more efficiently sending targeted ads than you could have every thought possible. But is it working? |
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Learn What Playing Games has to Teach You About Online Marketing
Nov 17,2011 2 comments When you see a product that has gained incredible market share it is a good idea to evaluate their marketing efforts for ideas that you can apply to your company’s strategies. In recent years, one of the most amazing success stories is Facebook and Facebook games. Looking at these games and the way they effectively market to the consumer can give you tips on ways to make your product more accessible. [click to read more]
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Rethinking Sales Radio - Social Sales technology
Jul 01,2011 0 comments When used properly, social media can be a great tool to help your business reach untapped, potential customers and stay connected to current ones. This podcast will help you get the most out of social media. Listen now... |
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How to Use Twitter to Sell: 10 Expert Tips
Jun 07,2011 1 comments Every time I speak at a conference or do a webinar someone asks about Twitter. Seems like that bird is a bit of an obsession these days.
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Can Brands Maintain Engagement on Facebook?
Jun 06,2011 1 comments “Likes” can go down as fan bases increase. Growing a base of Facebook fans is often a major objective...Click to read more... |
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Are Consumers Interested in Finding Deals on Social Sites?
May 30,2011 1 comments Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective. Click to read more... |
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Five Simple Rules to Selling with Social Media
May 26,2011 12 comments When it comes to social media networking, most sales people currently fall in the category of “Unconsious Incompetence” – they do not know, and they do not know that they do not know. |
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Sales Prospecting: 5 Tips for Using Linkedin to Sell
May 12,2011 1 comments I went to speak to my friend and New York master sales trainer, David Leaver of Opus Partners, on this one. |
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Using Social Media to Enhance Your Sales Process
Apr 26,2011 2 comments Using technology to collaborate with your prospects and customers respects their valuable time - while also making the most of yours.
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A Simple Personal Branding Tip!
Apr 21,2011 3 comments I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us.
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Which LinkedIn Groups Should You Join?
Apr 14,2011 5 comments On LinkedIn, it would be easy to assume that you should simply be involved in only your peer groups. A better approach is to... |
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Cross Pollinate Your Social Networking
Apr 12,2011 0 comments When you have an opportunity to connect with someone (traditional or social networking) do you utilize a strategy... |
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7 Things You Can Share on Your Social Sites BESIDES Your Products
Apr 02,2011 1 comments Many businesses jump on the social bandwagon without considering the community they are there to serve. They are excited to tell the world the fabulous... |
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